A New Cookbook hits the scene!

Here is a little taste of what you will see from Canola Gourmet:

For your health and good eating – it’s time for an oil change!  A culinary expert and a health professional team up to show you why canola oil is the best blend of fats for cooking light, flavorful food.

If you’ve been hooked on olive oil for all your cooking – you are ready for an oil change!  Canola oil is already the cooking oil of choice for kosher cooks because it has no dairy connection.  But for all health-conscious chefs, canola oil is lower in saturated fat, free from any dominating or conflicting flavor and contains no trans fats.  And now culinary expert Sheilah Kauffman and health professional Sheri Coleman have teamed up to present 200 delicious new recipes – from appetizers to desserts – to show you how to cook your best as a Canola Gourmet.

About the Authors:

Sheri L. Coleman, BSN, RN is Director of Marketing and Health Promotion for the Northern Canola Growers Association, and is responsible for educating consumers on the benefits of canola oil in the domestic market.  With a BS in Nursing, she has an extensive background in healthcare, preventative medicine, instruction and program management.  Sheri grew up on a farm and livestock operation in southwest North Dakota, so she knows firsthand the importance of connecting agriculture to health.  Sheri lives in Bismarck, ND with her husband and four children.

Sheilah Kaufman is a nationally recognized culinary expert and author of twenty-four cookbooks, including the acclaimed Simply Irresistible: Easy, Elegant, Fearless, Fussless, Cooking and Upper Crusts: Fabulous Ways to Use Breads (Capital Books 2007).  She is renowned for her user-friendly style and fresh, innovative recipes.  She lives in Potomac, Maryland.  For more information see:  www.cookingwithsheilah.com.

Marketing Plans:

• Features and reviews in a wide-range of cooking, women’s, Jewish, national and trade publications and websites
• Direct marketing to gourmet shops, gift shops, bookstores, ethnic markets, restaurants, supermarkets, department stores and gift catalogs
• Radio and TV interviews
• Publicity tie-ins and events and cooking demos in conjunction with Northern Canola Grower activities