At a time when culinary gurus are hitting an all time high taking gourmet into home kitchens, the Northern Canola Growers has joined forces with Super Chef, Suvir Saran to sizzle foodies with the wonders of canola.  "In the kitchen, I found the answers to all my curiosities," says New Delhi-born chef Suvir Saran. While growing up, Saran was lured by the fascinating rituals of the kitchen-both the culinary and spiritual center where he cultivated his passion for the traditional flavors of Indian cooking. "I love canola oil," states Saran, "it's so good for you and easy to work with."

Extended marketing projects from this collaboration include developing a cookbook, American Masala, completely filled with recipes that contain canola oil; the opening of a new restaurant in November (American Masala) in Berkeley, California using only canola oil; and making a guest chef appearance on the new The Tiny Kitchen television series representing canola oil.  Saran will also conduct adult and children's educational lectures and hands-on demonstrations throughout the U.S. promoting canola oil.

Sheri Coleman, Director of Marketing and Health Promotion for the Northern Canola Growers Association states, "I'm very excited at the potential that this partnership holds.  From media to restaurants and cookbooks, this takes canola oil to the next level of marketing exposure." 

Listed as a Super Chef (top 30 in the US today), Saran has been featured in such publications as Food & Wine, Bon Appétit, Travel & Leisure, Departures, Condé Nast Traveler, InStyle, Metropolitan Home, Fine Cooking, Parade, Newsweek, US News & World Report, The Wall Street Journal, USA Today, The New York Times, Washington Post, New York Magazine, Los Angeles Times, Chicago Tribune, Seattle Post-Intelligencer, Minneapolis Star Tribune, Newsweek International, Economic Times of India, among many others. He is a contributing authority to Food Arts, as well as a contributor and founder of the Indian Forum on Egullet.com. Television appearances include: NBC's "Today." 

To learn more about Saran and his recipes, go to http://www.americanmasala.com/ .